New models and practices for audience development in contemporary music in Europe.
What happens when a cultural institution is going to enlarge its usual perimeter of action to fall outside? How to reach new audience during a musical season? How to create necessary alliances with local partners?
What new techniques or approaches to audience building could be tested during the Interfaces Project? How can current perceptions of new music be improved?
IRCAM will lead a research project in order to work on questions having to do with audience building and attitudes on new music, leading to a final study.